A farmer's hands holding freshly harvested cocoa beans
About Us

The People and Process Behind Every Shipment.


Cocoa Merchant is the trading name of PT. Saira Fazal Indonesia. Here's who we are and how we work.

Our Story

Built on Direct Relationships, Not Spot Trading.


Most cocoa powder changes hands two or three times between the Sulawesi and Sumatra farms where it's grown and the manufacturer that finally uses it. Each handoff adds cost, and takes away a little more traceability. Cocoa Merchant was set up to cut that chain down to one link: us.

In practice that means we know the growers by name, we run the fermentation, drying, and milling ourselves, and every batch is lab-tested before it's packed — so the spec sheet we send you is the spec sheet you actually receive, shipment after shipment.

We built the company around a simple idea: a manufacturer's production line shouldn't have to absorb the variability that comes from an anonymous supply chain. That means fixed specifications, consistent moisture and fineness, and documentation that actually matches what's in the container — not approximate figures updated only when someone asks.

It also means we're reachable. When a buyer needs a sample re-tested, a certificate reissued, or a question answered before a shipment leaves port, they're talking to the same team that ran the batch — not a broker relaying messages between two parties who have never spoken. That's the relationship we're set up to offer, container after container.

Cocoa Merchant image
Cocoa Merchant image
Cocoa Merchant image
Cocoa Merchant image
Legal EntityPT. Saira Fazal Indonesia
OriginSulawesi & Sumatra, Indonesia
Trade ModelDirect export — no intermediaries
Product FocusNatural, alkalized, high-fat & black cocoa powder
Our Facility

Processing Lines We Control End to End.


Controlling this stage ourselves — rather than buying finished powder on the open market — is what lets us guarantee the same grade, batch after batch.

Stainless-steel food-grade processing line with tanks and control panel
Stage 1

Fermentation & Drying

Controlled fermentation and sun-drying at origin, developing flavor and consistency before beans ever reach the mill.

Stage 2

Milling & Packing

Modern milling to precise fineness on our natural and alkalized lines, packed in 25 kg kraft sacks ready for export.

Stage 3

Lab-Tested Release

Every batch checked for fat content, pH, fineness, and microbiological safety before it leaves the facility.

Ask about a facility visit or audit

What Drives Us

The Values Behind Every Shipment.


Direct Sourcing

Relationships with growers across Sulawesi and Sumatra, without unnecessary intermediaries.

Consistency

The same grade and result, container after container, through controlled processing.

Traceability

Cocoa traceable from source farm to export container, with documentation at every stage.

Certified Compliance

Halal, FSSC 22000, and Kosher documentation available for every shipment.

Long-Term Partnership

Built one long-term buyer relationship at a time — not anonymous spot trading.

Responsiveness

Samples, spec sheets, and COAs on request, with full support through your qualification process.

See our full certification details

Our Journey

Milestones on the Way to 20+ Countries.


Foundation

Built to Skip the Middleman

Cocoa Merchant was founded to connect Indonesian cocoa origin directly with manufacturers, cutting unnecessary intermediaries out from day one.

Certification

Halal, FSSC 22000 & Kosher

Every processing line and shipment now carries full certification, giving procurement teams documentation they can act on without delay.

Global Growth

20+ Countries and Counting

What began as a handful of buyer relationships has grown into export relationships across Asia-Pacific, the Middle East, Europe, and the Americas.

On the Ground

Saudi Food Show, Riyadh 2025

We meet buyers face to face, not just over email — most recently exhibiting at the Saudi Food Show to build relationships in the Middle East market.

Product Range

Five Grades, One Flagship

Our range has grown to five cocoa powder grades, led by the CM1000 Series — the alkalized grade our name is built on.

Ready to Qualify Us as Your Cocoa Supplier?

Request samples, specification sheets, or a certificate of analysis — our team responds directly.